Holy! Turned out that LAIKA, the animation studio producing the movie version of Neil Gaiman's Coraline, is owned by Nike chairman and co-founder Philip H. Knight. Now, people have a chance to win a pair of Coraline-inspired Nike Dunks by going on some sort of scavenger hunt while they are watching the movie or browsing the official website.
To quote the man himself. "There will, however, be a limited edition of 1000 pairs of Coraline Nike Dunks, winnable from watching the film and through the website, though, and they will look like this, with black buttons and stitching and such..."
Just my luck! I am so bad with these kind of games. Hook me up, anybody??
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